قیافه و فیزیک ظاهری کاندیداها و تاثیر آن بر انتخاب رای دهندگان

مقاله قیافه ظاهری کاندیداها و نتایج انتخابات مقاله بسیار جالبی است. این مقاله به بررسی و تحلیل اثر ظاهر و قیافه کاندیدا بر انتخاب­های رای­دهنگان می­پردازد. البته این موضوع به دلیل دشواری اندازه­گیری و شناسایی مکانیزم­هایی که چهره و ظاهر کاندیداها را با نتایج انتخابات مرتبط می­سازد چندان تا به حال مورد بررسی قرار نگرفته است. این مقاله ویژگی­های ظاهری کاندیدا و اثر آن بر انتخاب رای­دهنده را بررسی می­کند. به منظور انجام این کار، نویسندگان مقاله چهره ۹۷۲ کاندیدای سیاسی ایالات متحده را متغیرسازطی نموده و نشان دادند که چهره و فیزیک ظاهری یک کاندیدا اثری کم اما معنادار بر انتخاب­های فردی رای­دهندگان دارد. نویسندگان این مقاله معتقدند که با تحول در جمعیت و تغییر سلایق در قرن بیست و یکم و ظهور نسلی که بسیاری از آنان انگیزه­ای برای شرکت در انتخابات ندارند، این نسل نیازمند آنند تا از طریق فیزیک ظاهری و جذابیت­های ظاهری کاندیدا انگیزه پیدا کنند و در انتخابات شرکت کنند.

راستی این یکی دیگر از مشکلات جامعه امریکا در کنار بحران مالی این کشور است که کاندیداهای این کشور قیافه خوبی ندارند؟ نه؟

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